The negative impact of persuasive design
<p>The success of an e-commerce store comes down to one thing: how much it sells. Just look at the sales-focused <a href="https://www.shopify.com/blog/basic-ecommerce-metrics" rel="noopener ugc nofollow" target="_blank">key performance indicators</a> (KPIs) that are used to measure the success of an e-commerce site: average order value, cart abandonment rate, sales conversion, etc.</p>
<p>Increasing the amount of money a user spends and decreasing the chance they are leaving empty-handed is the ultimate goal. The whole company works in unison to make that happen. Including UX.</p>
<p>Part of a UX designer’s job is to contribute to achieving the KPIs. The designer is expected to deliver designs that will increase the average order value and decrease cart abandonment rate. In other words, use design tools to get the user to buy more.</p>
<p><a href="https://uxdesign.cc/the-negative-impact-of-persuasive-design-dd57eb88834b"><strong>Website</strong></a></p>