The Power of Names: Language as the Catalyst for Change at the Institute of Natural Sciences
<p>Inthe heart of Brussels, the Royal Belgian Institute of Natural Sciences (RBINS) stands as a testament to more than just its iconic dinosaurs. While these prehistoric giants have long captured the public imagination, making the RBINS one of Belgium’s most frequented museums with nearly 400,000 visitors in 2023, there is a richer, more diverse story to tell. Housing Europe’s third-largest collection of natural sciences, the RBINS is not just a showcase of dinosaurs but a beacon of scientific exploration and Belgian heritage. This institute is now embarking on a transformative journey, moving beyond its popular image as a dinosaur museum to emerge as a comprehensive center of natural sciences. This pivotal change is not only a rebranding but a profound shift in identity and mission, heralding a new chapter in its storied history.</p>
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