Museums, experience and democracy.
<p>Education<strong> </strong>has always been one of the main functions of any museum. However, in a rapidly changing digitalized world, museums have to compete for visitors’ attendance and attention. Nowadays they not only try to educate but also to offer visitors an engaging and entertaining ‘experience’. The benchmark here is not the museum world, but the world of entertainment. This is how museums started to learn, for example, from immersive exhibitions, video games and social media.</p>
<p>Another important trend in the museum world is reinventing museums’ role in society through democratization and participation. Museums critically review their history of promoting leading political narratives, colonialism and elitism, now including different voices, opportunities for dialogue and reaching out to broader audiences. The question of how museums serve their communities becomes more important than access to collections and expertise related to them. This also challenges traditional views on museum education.</p>
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