The art of museum shitposting

<p>I used to use a Venn diagram of &lsquo;What we want&rsquo; and &lsquo;What audiences want&rsquo; (inherited from my former manager at the Royal Academy of Arts, Louise Cohen) to say &lsquo;our content should be in this little overlap here&rsquo;. I&rsquo;ve since added a new circle: What works on the internet.</p> <p>The problem with &lsquo;what works on the internet&rsquo; is that shitposting works on the internet. Shitposting is deliberately provocative, or &ldquo;good posts with bad behaviour.&rdquo; Shitposting is popular because it&rsquo;s imaginative, funny, provocative and relevant &mdash; it&rsquo;s what the Twitter account&nbsp;<a href="https://twitter.com/dril" rel="noopener ugc nofollow" target="_blank">@dril</a>&nbsp;has perfected into an artform.</p> <p><a href="https://medium.com/@adamkoszary/the-art-of-museum-shitposting-7cd1bc5fa80a"><strong>Website</strong></a></p>