‘Seeing greatly,’ Augmented reality in Museums & the 3 use cases — Monuments, Epiphanies, Utilities
<p>Nobel Laureate nominee André Malraux once stated a museum without walls is coming into being and this ideal is a new field of art experience, a Musée Imaginaire, a Museum without Walls. Here is an expectation for modern museums to be more than a place to store treasures but constitute an organizing principle. Augmented reality (AR) is the technology stack and practical toolkit potentially meaning in part the ‘how’ to Malraux’s preface.</p>
<p>AR is no panacea for visitor engagement. However, a growing number are incorporating it as part of a holistic approach. We see AR tools today because these tools have been simplified and made available to a greater number of developers via competing technology companies, with significant financial investment foreseeing future revenue streams. And people can access this via their mobile phones given the potential of today’s consumer hardware.</p>
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