Where Is Meta About to Take AI?
<p>Facebook and Instagram, the behemoths of social media, collectively boast around 5 billion monthly users. These platforms transcend the borders of any single nation, making them global entities. With such colossal influence comes scrutiny, both from governments and critics. However, there’s more to this story than just social media; lurking in the background is the rise of generative AI, an emerging technology that’s changing the game. We delve into this dynamic and speak with Nick Clegg, former British Deputy Prime Minister and current advocate for Meta, about how AI is reshaping the landscape of social media and the responsibility that comes with it.</p>
<h2>The Invisible Hand of AI</h2>
<p>Artificial Intelligence, or AI, has been at the core of content sorting and recommendation on social media platforms for years. Meta, the parent company of Facebook and Instagram, has been building an extensive network of AI researchers who’ve harnessed this technology to guide content and advertising. This AI-driven approach aims to keep users engaged, but it has not always resulted in positive outcomes. The accusation of enabling the spread of disinformation and social unrest has cast a long shadow over these platforms. Now, the emergence of generative AI further complicates the narrative.</p>
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