“Only ONE size?”: What’s Behind the Brandy Melville Craze
<p>Any logical person would first scoff at this business choice, for the limitation of one size seems detrimental for attracting customers since their clothing caters towards a minority of people. However, Brandy Melville has been thriving. Their Instagram page has more than 3.9 million followers with each of their posts averaging fifty thousand likes, and YouTube videos titled “Brandy Melville Haul!” (essentially just videos of girls trying on and rating new items) rack up tens of thousands of views. <a href="https://www.huffpost.com/entry/brandy-melville_n_5978626" rel="noopener ugc nofollow" target="_blank">According to research firm Piper Jaffray</a>, it is one of the brands with the fastest growing popularity among teenage girls in America.</p>
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