Media Roundup: CX, Tech, E-commerce, and Leadership
<p>This is the second installment where we’ll be reviewing business insights from press mentions and interviews I gave over the past quarter. Customer experience is a common theme here, and particularly its interaction with technology. If you want your business to remain competitive in the specialty consumer sector, experience is the name of the game.</p>
<p><img alt="" src="https://miro.medium.com/v2/resize:fit:875/1*e46KjF5MIYbP2ChfOycPbA.jpeg" style="height:467px; width:700px" /></p>
<h1>Mixed Reality and Customer Immersion</h1>
<p><strong>Article: </strong><a href="https://foodinstitute.com/focus/why-mixed-reality-could-be-a-business-game-changer/" rel="noopener ugc nofollow" target="_blank">Why Mixed Reality Could be a Business Game-Changer</a></p>
<p><strong>Publication:</strong> <em>The Food Institute</em></p>
<p><strong>Date:</strong> July 31, 2023</p>
<p><strong>Commentary:</strong> Metaverse-adjacent technologies like virtual reality, augmented reality, and mixed reality are still finding their place in business, though the buzz around AI in 2023 displaced some of the prior focus on them. However, they aren’t going away and still have a profound impact on customer experience. Particularly for brands in food & beverage (F&B) or consumer packaged goods (CPG), there are multiple ways to provide a more immersive experience for your customer.</p>
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