So Your Favorite Fruit Is In Season? What That Means In Logistics
<p>Your favorite fruit, just like all other fresh produce that we eat, has to go through an extensive supply chain to reach you.</p>
<p>This supply chain flows from farmers usually in rural areas to individual transporters or shipping companies, then to wholesalers or retailers, and finally to us — the end consumer.</p>
<p>Kenya, especially, faces problems of poor transportation networks, which make the time-distance relationship in the transportation of fresh fruit products to be of great importance in determining whether the products reach the market fresh and in marketable quality.</p>
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