Crocs: why these ugly shoes sell like hotcakes and what it means for UX

Your app might have the best user interface (UI) on the market, but if your product team knows ‘just enough’ about your core users’ wants and needs, you missed the target. But, don’t worry. We’ll go over lessons learned from Crocs’ market strategy and include prompts at the end to push your digital product strategy to the next level. <h1>Some staggering figures</h1> Take a deep breath and take this information in: Crocs (CROX) is a billion-dollar company. The somewhat ugly, aggravatingly bright and squishy shoe with holes. The company behind it has been on the stock market since 2006. That is just four years after its first release. They managed to sell more than 100 million pairs and generate $986 million in revenue in 2022. <a href="https://medium.com/design-bootcamp/crocs-why-these-ugly-shoes-sell-like-hot-cakes-and-what-it-means-for-ux-ccd77e3ce1d1">Read More</a>