The Marketing Mix & The 7 P’s of Marketing Explained

The marketing mix, originally formulated by <a href="https://managementmania.com/en/james-culliton" rel="noopener ugc nofollow" target="_blank">Professor James Culliton</a> in 1948 and later expanded upon by <a href="https://en.wikipedia.org/wiki/E._Jerome_McCarthy" rel="noopener ugc nofollow" target="_blank">Jerome McCarthy</a>, is a crucial framework in marketing that has shaped the industry for over 70 years. It encompasses Product, Price, Placement, and Promotion, and has evolved into what we now know as the 7 P’s of marketing: Product, Price, Promotion, Place, People, Packaging, and Process. <img alt="7Ps in Marketing Produce Price Promotion Place People Packaging Process ICON Advertising Dubai" src="https://miro.medium.com/v2/resize:fit:1000/1*BM1ehZEgi8VqpJxYR8GiaQ.png" style="height:563px; width:1000px" /> What is the marketing mix? The marketing mix is a set of marketing tools that cover various aspects, allowing them to be combined into a comprehensive plan. Initially, it consisted of the 4 P’s: product, price, placement, and promotion, but it has since expanded to include Product, Price, Promotion, Place, People, Packaging, and Process. <a href="https://icon-ad.medium.com/the-marketing-mix-the-7-ps-of-marketing-explained-1770072b5a88">Visit Now</a>