Flora Is for Locals, by Locals

After a decade of finding their feet amidst intense brand competition and strict regulatory oversight, Michigan’s dispensaries are beginning to see a return to the familiar: forging wellness-centric community connections that center on the plant and its benefits. During the legal market’s infancy, some opportunistic brands prioritized revenue at the expense of developing community, but today’s licensed operators are more in tune with the movement’s origins and are focused on building hyper-local relationships. <a href="https://florael.com/" rel="noopener ugc nofollow" target="_blank">Flora</a> is among the leaders in the effort. With a choose-your-own-adventure retail journey gently guided by budtenders the store calls “florists,” a next-door coffee shop and cafe that inspires visitors to stay for a while, and neighborhood input through every step of the design and development process, Flora considers itself a dispensary for the people of East Lansing by the people of East Lansing. It’s a place where seasoned consumers and first-timers come together to explore new products, <a href="https://mgmagazine.com/business/growing-horticulture/sinsemilla-cannabis/" rel="noopener ugc nofollow" target="_blank">learn about the plant</a>, and settle into a community of like-minded partakers who prefer to shop locally. <a href="https://medium.com/mg-magazine/flora-is-for-locals-by-locals-0e623b52edc4">Website</a>