“That little island changes everything”
<p>Of all the things we do at Lyft, choreographing pickups between riders & drivers is one of the most complex and consequential. Nailing this choreography depends on Lyft doing a lot of things well but simply keeping riders up to speed is essential. Failing to deliver the right information, at the right moments can lead to poor experiences for riders & drivers alike.</p>
<p>Fortunately, the Lyft app does a great job at delivering those critical updates. Unfortunately, we can’t actually guarantee that riders will have our app open to see them. Our riders are busy people and we understand they’re often juggling multiple tasks as they prepare for their ride. Our primary challenge has never been <strong><em>what</em></strong> info to deliver but <strong><em>how</em></strong> we can deliver it to distracted riders.</p>
<p><a href="https://design.lyft.com/that-little-island-changes-everything-b89b108f45b4"><strong>Website</strong></a></p>