“That little island changes everything”

<p>Of all the things we do at Lyft, choreographing pickups between riders &amp; drivers is one of the most complex and consequential. Nailing this choreography depends on Lyft doing a lot of things well but simply keeping riders up to speed is essential. Failing to deliver the right information, at the right moments can lead to poor experiences for riders &amp; drivers alike.</p> <p>Fortunately, the Lyft app does a great job at delivering those critical updates. Unfortunately, we can&rsquo;t actually guarantee that riders will have our app open to see them. Our riders are busy people and we understand they&rsquo;re often juggling multiple tasks as they prepare for their ride. Our primary challenge has never been&nbsp;<strong><em>what</em></strong>&nbsp;info to deliver but&nbsp;<strong><em>how</em></strong>&nbsp;we can deliver it to distracted riders.</p> <p><a href="https://design.lyft.com/that-little-island-changes-everything-b89b108f45b4"><strong>Website</strong></a></p>
Tags: Little Island