4 Dirty Little Secrets About Liquid Soap
<p>As the old saying goes, “If it ain’t broke, why fix it?” So it might be said about hand soap.</p>
<p>In its bar form, soap has existed literally thousands of years. Then, in the late 1970s, <a href="https://www.nytimes.com/2013/09/12/business/robert-taylor-who-put-hand-soap-in-a-bottle-dies-at-77.html#:~:text=In%201978%2C%20his%20company%2C%20Minnetonka,quickly%20makes%20in%20the%20dish." rel="noopener ugc nofollow" target="_blank">entrepreneur Robert Taylor introduced Softsoap</a> — liquid soap in a bottle with a pump. It was Taylor’s answer to messy soap dishes which he viewed as a problem to be solved. People fell in love with it. Taylor’s novel invention lured almost <a href="https://www.nytimes.com/1986/12/28/business/minnetonka-s-struggle-to-stay-one-step-ahead.html" rel="noopener ugc nofollow" target="_blank">100 competitors into the burgeoning liquid soap market</a> which quickly grew to a $120 million industry.</p>
<p>Well, as can happen, the more familiar we become with something, the more we learn about it - and hence the other old adage about familiarity and contempt.</p>
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