Linus Media Group’s Failure Signals The End Of An Era

Linus Tech Tips is <a href="https://www.youtube.com/@LinusTechTips" rel="noopener ugc nofollow" target="_blank">one of the oldest YouTube channels</a> I have been following for well over a decade. It also happens to be one of the very few I kept regularly watching despite the many changes it has gone through over the years, and it generally being anti-Apple, a lot like Louis Rossman’s, though for very different reasons. I kept watching because living in an echo chamber as a technologist is the last thing I’d want. I need to hear the other side of the conversation, and for what it’s worth, sometimes the other side is right, or at the very least has a point. Watching Linus Tech Tips and his entire media group’s other channels, however, started getting increasingly frustrating, culminating in a screeching halt brought on by what feels like very much <a href="https://www.forbes.com/sites/conormurray/2023/08/17/youtube-channel-linus-tech-tips-inaccuracies-and-sexual-harassment-allegations-explained/" rel="noopener ugc nofollow" target="_blank">an inevitable scandal</a>. <h2>Zero surprises here</h2> Waking up to my best mate’s text message saying “Looks like Linus got himself into trouble again.” while being an unconventional substitute for a “good morning”, was not at all unexpected news. Yet, the internet is shocked, and I have to wonder why? Have they not been watching the same LTT we have all been for the last few years? The same LTT that has a segue to a sponsor every minute or so, even if you’re on YouTube Premium? The same LTT that created — sorry, modified — a white-labelled backpack, a screwdriver, a blade, then proceeded to advertise it like it was a VIP ticket to heaven itself? And that’s on top of all the pillows, hoodies, T-shirts, water bottles and God knows what else. Watching an LTT video is like walking through a crowd of religious zealots, all trying to sell you some form of salvation subject to an exorbitant fee. <a href="https://attilavago.medium.com/linus-media-groups-failure-signals-the-end-of-an-era-1f3f120330e8">Website</a>