LETA Capital’s State of Phygital Report Unveils a $200 Trillion Phygital Market opportunity

In this report, we’ve introduced several new angles to demonstrate how phygital technologies are shaping our reality right now. First, we’ve provided examples of what we define to be phygital, recognizing the ongoing lack of clarity in defining products and technologies within this space. Second, we’ve compiled open-source data showcasing how Tech Giants are investing billions of dollars in the Phygital world, propelling us swiftly towards a fully blended reality with no boundaries between the digital and physical realms. Third, we’ve assessed the challenges awaiting phygital technologies on their path to mass adoption and estimated the potential volume of the AR devices market by the end of 2029. This is an approach open to interpretation, making it all the more intriguing to share diverse views! TAM $216 trillion, isn’t that huge? With staggering growth projections, transformative innovations, and the support of influential players such as Microsoft, Apple, Alphabet, Meta, Amazon, and ByteDance — whose collective investments in the Phygital space have surpassed $160 billion — phygital is poised for exceptional growth. In 2022, the total Phygital devices market, encompassing smartphones, headsets, wearables, etc., was valued at $365 billion. Anticipating a tenfold expansion by 2029, the market size is projected to reach an impressive $3.9 trillion. Simultaneously, the user base of Phygital products is expected to surpass 1.4 billion globally, with the total addressable Phygital total accesible market estimated to be worth a staggering $216 trillion by 2030 (not to be confused with the actual market size, that can be 10-100x times less and very depends on the penetration of the disruptive tech in to everyday life). <a href="https://medium.com/letavc/leta-capitals-state-of-phygital-report-unveils-a-200-trillion-phygital-market-opportunity-97c59da35aec">Website</a>