The Effect of Language on Advertising
<p>These days, it seems like we are always being sold something. From commercials on television to pop-ups online, advertisements are all around us, trying to get our attention. The purpose of an advertisement is relatively simple: to encourage and sell products or services and to promote brand recognition. The overall goal of an advertisement is to make consumers recognize a brand or product, then take action to go buy it, thereby increasing sales and revenue.In modern society, advertisements are extremely widespread: on billboards, buses, flyers, our phones– they exist everywhere we turn. With such an oversaturated market of advertising, all competing to get people’s limited attention and money, what makes an ad stand out and be successful? Although one might think it has to do with flashiness or bright colors, the most important aspect of good advertising is language.</p>
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