Jessica Alba’s Honest Company Went From $1.5 Billion to $150 Million Because They Lied.

<p><strong>A celebrity and an entrepreneur at the same time? Are you mind blown?&nbsp;</strong>It&rsquo;s more common than you think.</p> <ul> <li><strong>Rihanna</strong>&nbsp;started&nbsp;<strong>Fenty Beauty</strong>&nbsp;and made a whopping&nbsp;<strong>$1.4 billion&nbsp;</strong>out of it.&nbsp;<em>(Billion, you read it right.)</em></li> </ul> <blockquote> <p>For reference,&nbsp;</p> <p><a href="https://medium.com/u/c4ec9163657c?source=post_page-----215045e46bde--------------------------------" rel="noopener" target="_blank">Gary Vaynerchuk</a></p> , the inspirational writer and entrepreneur is worth around&nbsp;<strong>$200 million</strong>&nbsp;or so.</blockquote> <ul> <li><strong>Kim Kardashian</strong>&nbsp;raised around&nbsp;<strong>$66m</strong>&nbsp;for her startup &mdash;<strong>&nbsp;Shoedazzle.</strong></li> </ul> <p>So it&rsquo;s more common than you might think. But let me tell you the Jessica Alba entrepreneurship story swiftly before digging into how her company&rsquo;s market cap fell from&nbsp;<strong>$1.5 billion to $150 million.</strong></p> <p><strong><em>PS &mdash; 96% of my time is invested in my newsletter (750k views and 12k readers);&nbsp;</em></strong><a href="https://www.alanany.com/" rel="noopener ugc nofollow" target="_blank"><strong><em>Here&rsquo;s a link if you wish to become part of my network.</em></strong></a></p> <h1>Jessica Alba Was Sick Of It</h1> <p>In 2008, she did two things:</p> <ul> <li><strong><em>Wrapped up a movie called &ldquo;The Eye&rdquo; &mdash; which was not that good.</em></strong></li> <li><strong><em>Had a baby.</em></strong></li> </ul> <p>She then realized what many people realize &mdash;&nbsp;<strong>many baby products are full of petrochemicals and things that companies are sneaky about.&nbsp;</strong>We all know what&rsquo;s inside a can of Coke, but it tastes good and does the job. So we will zip it.</p> <p>But we&rsquo;re not actors who were in a Marvel movie about being one of the fantastic four. So she decides to launch a company that is truly honest about its line of products. She named her company &mdash;&nbsp;<strong>The Honest Company</strong>&nbsp;<em>(Their creativity sessions were not that productive. Or maybe they were extremely productive.)</em></p> <p><a href="https://entreprenal.com/jessica-albas-honest-company-went-from-1-5-billion-to-150-million-because-they-lied-215045e46bde"><strong>Website</strong></a></p>
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