Jessica Alba’s Honest Company Went From $1.5 Billion to $150 Million Because They Lied.
<p><strong>A celebrity and an entrepreneur at the same time? Are you mind blown? </strong>It’s more common than you think.</p>
<ul>
<li><strong>Rihanna</strong> started <strong>Fenty Beauty</strong> and made a whopping <strong>$1.4 billion </strong>out of it. <em>(Billion, you read it right.)</em></li>
</ul>
<blockquote>
<p>For reference, </p>
<p><a href="https://medium.com/u/c4ec9163657c?source=post_page-----215045e46bde--------------------------------" rel="noopener" target="_blank">Gary Vaynerchuk</a></p>
, the inspirational writer and entrepreneur is worth around <strong>$200 million</strong> or so.</blockquote>
<ul>
<li><strong>Kim Kardashian</strong> raised around <strong>$66m</strong> for her startup —<strong> Shoedazzle.</strong></li>
</ul>
<p>So it’s more common than you might think. But let me tell you the Jessica Alba entrepreneurship story swiftly before digging into how her company’s market cap fell from <strong>$1.5 billion to $150 million.</strong></p>
<p><strong><em>PS — 96% of my time is invested in my newsletter (750k views and 12k readers); </em></strong><a href="https://www.alanany.com/" rel="noopener ugc nofollow" target="_blank"><strong><em>Here’s a link if you wish to become part of my network.</em></strong></a></p>
<h1>Jessica Alba Was Sick Of It</h1>
<p>In 2008, she did two things:</p>
<ul>
<li><strong><em>Wrapped up a movie called “The Eye” — which was not that good.</em></strong></li>
<li><strong><em>Had a baby.</em></strong></li>
</ul>
<p>She then realized what many people realize — <strong>many baby products are full of petrochemicals and things that companies are sneaky about. </strong>We all know what’s inside a can of Coke, but it tastes good and does the job. So we will zip it.</p>
<p>But we’re not actors who were in a Marvel movie about being one of the fantastic four. So she decides to launch a company that is truly honest about its line of products. She named her company — <strong>The Honest Company</strong> <em>(Their creativity sessions were not that productive. Or maybe they were extremely productive.)</em></p>
<p><a href="https://entreprenal.com/jessica-albas-honest-company-went-from-1-5-billion-to-150-million-because-they-lied-215045e46bde"><strong>Website</strong></a></p>