Tapping into Top Tier Japanese Media: Our Indie Game’s Unprecedented Success

Hi, I’m Sissi, the marketing manager at SIGONO. While there’s no shortage of advice on pitching to Western media, insight into working with Japanese media remains scarce. Media exposure is crucial for games venturing into overseas markets, and Japan’s gaming industry is no exception. With many Japanese media organizations boasting thriving Twitter communities, getting published by them opens the door to millions of gamers on Twitter — an opportunity no savvy marketer should miss! However, the insular nature of Japanese society makes proper localization and a deep understanding of their customs essential. In this article, I’ll share a comprehensive account of our media outreach efforts, detailing how we tailored engaging marketing materials that resonated with the Japanese market. I’ll also highlight what I think we did right from a marketer’s perspective. So buckle up and let’s dive into the fascinating world of Japanese media outreach! I hope you find it helpful! <a href="https://medium.com/@sigono/tapping-into-tier-1-japanese-media-our-indie-games-unprecedented-success-36cace152f08">Click Here</a>