Dressed for success: the investment potential of luxury brands
<p>Demand for luxury retail is still on the rise, according to the latest Forbes data. This is nothing new. Lovers of expensive “fashion” know very well that their pieces increase in value over time. A 2016 study by luxury handbag e-tailer Baghunter.com reported that the value of the “legendary Birkin” has increased up to 5-fold over the previous 35 years. On average, it grew over 14 percent a year, outpacing the rise in the value of both gold and the S&P 500 index over that period. And the value of a given piece grows even more significantly over time if it is a limited edition. In addition to online sales of exclusive pieces via e-shops, auctions and auction houses are increasingly coming into focus. The trend for slow fashion and sustainability, and the associated second-hand shopping, is not avoiding luxury brands either. According to Statista, the second-hand luxury goods market will reach USD 52 billion by 2026.</p>
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