Prime Real Estate: Our Series A Investment In Revela

<p>Today we&rsquo;re very excited to announce our Series A investment in&nbsp;<a href="https://www.revela.co/" rel="noopener ugc nofollow" target="_blank">Revela</a>, (the all-in-one property management system or &ldquo;PMS&rdquo; specifically built to unlock new revenue streams and increase margins for property managers), making this the company&rsquo;s first institutional equity round nine years after its funding.</p> <p>While there are&nbsp;<em>many&nbsp;</em>things to love about Revela, we are particularly enthusiastic about the company because of its direct alignment with one of our overarching theses that we&rsquo;ve been actively developing and following &mdash; the concept of&nbsp;<a href="https://firstmark.medium.com/the-2023-negative-cac-market-map-the-companies-being-paid-to-acquire-customers-c4ab587a7863" rel="noopener">Negative CAC</a>&nbsp;financial models. Simply put, Negative CAC models can be employed by software companies that are able to control and manage a transaction, and then sell additional financial services products as a function of owning that transaction. Given that there is $700 billion of rent flowing through the residential real estate market every year, Revela, as a PMS, is perfectly situated to leverage this model to drive phenomenally efficient growth and profitability.</p> <p><a href="https://firstmark.medium.com/prime-real-estate-our-series-a-investment-in-revela-c4052f0a8685"><strong>Visit Now</strong></a></p>