Prime Real Estate: Our Series A Investment In Revela
<p>Today we’re very excited to announce our Series A investment in <a href="https://www.revela.co/" rel="noopener ugc nofollow" target="_blank">Revela</a>, (the all-in-one property management system or “PMS” specifically built to unlock new revenue streams and increase margins for property managers), making this the company’s first institutional equity round nine years after its funding.</p>
<p>While there are <em>many </em>things to love about Revela, we are particularly enthusiastic about the company because of its direct alignment with one of our overarching theses that we’ve been actively developing and following — the concept of <a href="https://firstmark.medium.com/the-2023-negative-cac-market-map-the-companies-being-paid-to-acquire-customers-c4ab587a7863" rel="noopener">Negative CAC</a> financial models. Simply put, Negative CAC models can be employed by software companies that are able to control and manage a transaction, and then sell additional financial services products as a function of owning that transaction. Given that there is $700 billion of rent flowing through the residential real estate market every year, Revela, as a PMS, is perfectly situated to leverage this model to drive phenomenally efficient growth and profitability.</p>
<p><a href="https://firstmark.medium.com/prime-real-estate-our-series-a-investment-in-revela-c4052f0a8685"><strong>Visit Now</strong></a></p>