Improving an e-commerce, Instinto

As we know, nowadays we live in a world where the internet has become our daily basis for everything, we are able to buy anything from anywhere. Some businesses, on the other hand, take advantage of it and fulfill the users’ needs creating a better environment for society while at the same time creating commodities. As I said, most of them provide a service on the internet, others have a website but do not work on it where most of the potential buyers will have a bad ux and that will turn into going to the competitors. The last ones, where they do not have any website at all limiting their services, incomes among others factors. For this project, we were facing an e-commerce challenge with the aim of prototyping a Hi-Fi wireframing. My team was composed of Hannah, Hoda & Vicky where we decided to take a first-hand store made by women for women in Barcelona. The solution proposed was related to a redesign of the website for mobile devices where younger audiences would feel identified, whereas the architecture structure was better. <a href="https://medium.com/@aleix.gv01/improving-an-e-commerce-instinto-e183e722d86e">Learn More</a>