The Future of On-Demand Commerce: Key Innovation Drivers

Intoday’s omnichannel age, purchase is rarely the end of the consumer journey. As the discovery-to-purchase funnel continues to collapse in the face of near-ubiquitous shoppable units and content marketing, the post-purchase phase is now unquestionably a heightened part of the shopping experience. This means that owning (or having access to) robust logistics operations is more important than ever for brands. Last week, we examined the key players in driving the innovations in the U.S. logistics market and the new entrants joining in the competition. This week, we will turn our attention to the key innovation territories that many brands and retailers are exploring to push the envelope of the post-purchase consumer experience. <a href="https://medium.com/ipg-media-lab/the-future-of-on-demand-commerce-key-innovation-drivers-3ac66d2261a7">Read More</a>