Can Lipstick be an Indicator of a Recession?
<p>Cosmetic companies such as Estée Lauder seem to have reported the contrary. During the early 2000s recession Estée Lauder actually saw an increase in their lipstick sales and consequently chairman Leonard Lauder coined the term, the ‘Lipstick Index’. This lipstick index claims that during periods of economic downtowns we can expect an increase in the sales of affordable little luxuries, such as lipstick (Mannion, 2023). In a sense, an increase in lipstick sales can serve as a financial indicator that an economic downturn is to be expected (Mannion, 2023). This trend seems to have persisted in the Great Recession of 2008–2009 with L’Oréal and Shiseido also reporting a substantial increase in sales.</p>
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