I Spent 30 Days Studying A Programmer Who Built a $230 Billion Company After Quitting His 9–5 — Here’re His Weird Rules To Grow A Startup

Until 1999, Marc Benioff had been with Oracle for more than 10 years. He had a lucrative salary and addictive stock options. But since 1996, he wanted to do something of his own. For the last 3 years, he has been thinking about getting out of corporate life. A sabbatical from work and a trip to India helped him gain mental clarity. He realized that he wanted to build a business through which he could give back to the world. In 1999, he started his company Salesforce.com. By 2009, he drove Salesforce’s revenue to more than $1 billion. In the past, I’ve spent over 30 days exploring his journey to build Salesforce. Here are five of his weird strategies for growing a startup. <h1>1. You need to position yourself as a visionary</h1> Programmers starting their company for the first time have wrong assumptions about customers. They think that customers only want to buy from established brands. But this is not true. Humans from the start have always been attracted to new and innovative things. When Marc Benioff started Salesforce, he was like any other programmer who had just left an established company to start a company. For the past 10 years, he has been working for Oracle. When he left the company, he had a programming background with a few years of software sales experience. At Oracle making sales was easy since it has a good brand image. <a href="https://levelup.gitconnected.com/i-spent-30-days-studying-a-programmer-who-built-a-230-billion-company-after-quitting-his-9-5-8ff4ebbe0346">Read More</a>