I Spent 3 Months Analyzing Nike’s Marketing, Here’s What I’ve Learned

As a marketing strategist, I’ve always been entranced by Nike’s branding. It’s like they’ve discovered the perfect rhythm to make my pulse race before my adrenaline-fueled body yells just do it. <ul> <li>The sleek design.</li> <li>The energizing comfort.</li> <li>The athletic supremacy.</li> <li>The sleek, sleek design.</li> </ul> I took on a 3-month sprinting exploration. The rules were simple. Every time I find myself hesitating, I need to lace up my running shoes and chase down a couple of Nike campaigns to see what their trailblazing design team is crafting. Although it was a challenge, I felt like a kid in a candy store during a sugar rush, snagging Nike insights like a squirrel goes nuts for acorns. With my motivation reservoir filled to the brim, I’m ready to unleash the inspiration. <h1>Make it uniquely personal.</h1> Nike’s ads aren’t just advertisements; they’re a siren call to the inner designer in all of us. Take the Nike By You campaign, for instance. What’s that you see? Nike’s style? Oh no, that’s your style they’re selling. I stumbled upon this ad during my 90-day exploration, and it made me do a double-take, then a triple-take. It was like finding Waldo wearing my favorite jacket. <a href="https://medium.com/swlh/i-spent-3-months-analyzing-nikes-marketing-here-s-what-i-ve-learned-75a901855dbd">Website</a>