How to Start a Business in 2023
<p>My brother, my daughter, and I did a thing recently. By recently, I mean this summer.</p>
<p>We opened a retail shop in our little Pennsylvania town. It’s called Sunday Market. It doesn’t really matter what we sell, that’s not the point of this story, but for the most part it’s houseplants and vintage things.</p>
<h1>Here’s how it started.</h1>
<p>My daughter, Adrienne, and I both have ADHD. Winter is hard for both us and we tend to hyperfocus on something during that time.</p>
<p>This winter, we had a shared hyperfocus on houseplants. By spring, both of our houses were jungle-like. And we had vases full of propagating tropicals — everywhere. We got the idea to start listing some of our plants for sale on Facebook Marketplace.</p>
<p>That went kind of shockingly well — we made $300 the first week.</p>
<p>We mapped out an idea of having a Sunday market at my house every week — kind of like a popup plant shop. I live across the street from a church and on our town’s main street, so there’s tons of foot traffic. (That’s why our shop is called Sunday Market.)</p>
<p>Then we paid $30 to have a table at a vender event in town over Mother’s Day weekend. We added some vintage art, because I have piles of it. I can’t resist it at the thrift stores.</p>
<p>We made $1000 that weekend and must have been asked a hundred times where our shop was. We didn’t have one, of course. And somewhere in the middle of all this, we learned that we couldn’t actually have a Sunday market at my house. It’s not allowed.</p>
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