Moving cultural heritage reproduction requests from begrudging fee-for-service to contribution to online collections

<p><strong>A change of communications tack might be the key to repositioning patrons&rsquo; reproduction requests away from a transactional annoyance to a willing act of brand loyalty.</strong></p> <h1>TL;DR</h1> <p>Reproduction requests are communicated in a highly transactional way. Perhaps aligning them with a collection&rsquo;s digitisation efforts, organisational mandate and goals of making more of the collection available online could incentivise more patrons to pay the fee (and be happy to do it!)</p> <p><a href="https://elliottbledsoe.medium.com/moving-reproduction-requests-from-begrudging-fee-for-service-to-willing-contributions-11c14365221c"><strong>Website</strong></a></p> <p>&nbsp;</p>