Moving cultural heritage reproduction requests from begrudging fee-for-service to contribution to online collections

A change of communications tack might be the key to repositioning patrons’ reproduction requests away from a transactional annoyance to a willing act of brand loyalty.

TL;DR

Reproduction requests are communicated in a highly transactional way. Perhaps aligning them with a collection’s digitisation efforts, organisational mandate and goals of making more of the collection available online could incentivise more patrons to pay the fee (and be happy to do it!)

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