Why Design for Cultural Heritage Matters
<p>Until a couple of years ago, talking about design in the field of cultural heritage was strictly connected to <a href="https://venturebeat.com/2016/03/14/kpcbs-john-maeda-3-types-of-design-every-company-needs-to-know/" rel="noopener ugc nofollow" target="_blank">“classical” way of designing</a> where the outcome is a tangible solution which is completed and crafted, such as in exhibition design related to the design of the vitrines and space in support of the works of art. Today, design has moved forward from this “classical” way towards being a driver of businesses not only with operational but also with “thinking” skills. This “thinking” part of design is about, on one hand, adopting a creative and critical eye in the definition of processes and services and, on the other hand, enabling a holistic approach to innovation.</p>
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