The Green Nudge

<p>Last year, I came across a thought-provoking&nbsp;<a href="https://commoncausefoundation.org/instead-of-relying-on-old-narratives-its-time-to-build-power-for-new-ones/" rel="noopener ugc nofollow" target="_blank">blog post</a>&nbsp;by communications strategist Ruth Taylor on why environmental campaigns &ldquo;have a duty to examine the deeper narratives that their work reinforces.&rdquo; One of the most common underlying narratives that sustainability campaigns embrace either explicitly or implicitly, Taylor argues, is the idea that &ldquo;many social and environmental challenges can be dealt with cheaply and effectively by prompting individuals to modify their behaviour through focusing on simple and relatively easy steps, for example; using less plastic, or washing clothes at 30℃.&rdquo; Propelling this individualizing narrative to global popularity in environmental campaigns &mdash; which points to individuals&rsquo; behavior as the root cause of our environmental woes&mdash;is a theory in behavioral science about social change called&nbsp;<a href="https://www.imperial.ac.uk/nudgeomics/about/what-is-nudge-theory/" rel="noopener ugc nofollow" target="_blank">Nudge Theory</a>. As Taylor goes on to argue,</p> <p><a href="https://medium.com/thewildones/the-green-nudge-fudge-ba351fa06f5d"><strong>Website</strong></a></p>
Tags: Green Nudge