Four elements that Starbucks has applied when entering into the global market

The products that market highly compete with the rivals in Japan, where most of the Japanese customers prefer taste sweater. In order to cater to the local Japanese customer tastes, Starbucks had worked collaboration with Suntory Ltd, the local distributor, and beverage makers to come out with a new product line that suits the locals. In addition, the company is able to make some adjustments to adapt to the cultural tastes of a county by customizing its product. They put more effort into customers’ famous drinks such as latte and espresso. The products had been decreasing their ingredients by lowering the sweetness to more suit the customer’s preference. <a href="https://medium.com/@eern_yie/four-elements-that-starbucks-has-applied-when-entering-into-the-global-market-8f9bd6833c8c">Visit Now</a>