Fenty Beauty — A brand with social media genius.
<p>Fenty Beauty was launched by famous singer Rihanna in 2017 after she spent years experimenting with different beauty brands, and realizing there’s a gap in the industry for a beauty brand with products that were inclusive of all skin types and tones. I have seen the brand grow from its highly anticipated launch to the powerhouse it currently is in the beauty world. Fenty Beauty changed the game in terms of inclusivity in the makeup industry, opening doors for its competitors to join along on the ride. Becoming an aspirational brand in the market, led Fenty Beauty to utilize its social media to solidify its brand and audience base in order to ensure continued success.</p>
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