Economics of fashion retailers- How brands like ZARA and H&M market their products year-round
<p>As the year commences with the first month of <strong>January,</strong> the year usually starts with a few discounts but then towards the end of Jan everyone holds a massive sale. The ‘<strong>End of Season Sale</strong>’ is what many brands call it, and it's true. You see this period is the end of the winter season. All major fashion capitals hold their ‘Spring Summer’ fashion parades in the coming weeks. Don't believe me? Just google it or find out where your favourite fashion models are during this period….. you’ll find them lurking from Paris to Milan and then to New York. You will observe that during this time brands simultaneously heavily discount their winter apparel to clear their shelves for their summer collection. The clearance stock will have limited options with limited sizes and colours of apparel all however massively discounted. Brands will usually coin this as “On selected styles/merchandise only”.</p>
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