All eyes on Apple — 1 BIG lesson learned!

We all knew what was coming and there didn’t seem to be that much to get excited about, but I wanted to be excited. I’ve been an Apple fan for years and years and years. I’ve owned more Macs & iPhones than I’d care to remember. I’ve invested in the Apple ecosystem, into the Apple world, and I want them to do what they do best. I want them to be creative. I want them to deliver the products that I know they’re capable of — and also with that level of excitement that we know they’re capable of. But just recently, it all seems to have fallen a little bit flat. Apple is the master of PR — their campaigns are amazing and the adverts are stunning. As for the events now, they’re just gorgeous. The production, the lighting, the transitions — they’re like a mini-movie — they could almost be a series on Apple TV themselves. <a href="https://medium.com/macoclock/all-eyes-on-apple-1-big-lesson-learned-77c0707015fa">Click Here</a>