The Evolution of Sneakers: How Athletic Shoes Became a Fashion Statement and Cultural Phenomenon

<p>The first rubber-soled plimsolls designed specifically for athletic use appeared in the 1860s and 1870s. Companies like Spalding and Converse built upon this early sneaker design in the early 1900s, creating shoes specifically for sports like basketball, tennis, and track &amp; field. These sneakers featured improved cushioning and support and non-slip rubber soles.</p> <p>Converse All-Stars, developed in 1917, were the first massively popular sneaker. Worn by basketball players, the iconic design with its simplistic canvas upper and rubber sole is still sold today. In the 1930s and 40s companies continued to design sport-specific athletic shoes, with a focus on fit, support and performance. Running shoes with added cushioning in the heels and advancements in tread design came next, setting the stage for the sneaker explosion to come.</p> <p><a href="https://medium.com/@13032765d/the-evolution-of-sneakers-how-athletic-shoes-became-a-fashion-statement-and-cultural-phenomenon-966e5f3b0c43"><strong>Read More</strong></a></p>