The last part of our ADandPRLab curriculum and our experience in Advertising and Public Relations consisted of four sessions with the help of Communication and Marketing Expert, Athena Fradelou. The module was called Event Management.
During the sessions, we figured what lies behind organizing an event, the difficulties that may appear, and the specific research that everyone needs to accomplish in order to create an innovative and highly influential event with great results.
Before revealing the case of our final task, we were given some results of a research which was conducted by Euromonitor International in 2019: Athens ranked 43rd amongst other universal traveling destinations with the length of stay being 0.8 nights per person — not exactly representative of a city that has so many interesting hidden- and non- treasures.