When in Athens: A Plot Twist initiative — Event Management
<p>The last part of our <strong>ADandPRLab </strong>curriculum and our experience in Advertising and Public Relations consisted of four sessions with the help of Communication and Marketing Expert, Athena Fradelou. The module was called <strong>Event Management</strong>.</p>
<p>During the sessions, we figured what lies behind <strong>organizing </strong>an <strong>event</strong>, the difficulties that may appear, and the specific research that everyone needs to accomplish in order to create an innovative and highly influential event with great results.</p>
<p>Before revealing the case of our final task, we were given some results of a research which was conducted by Euromonitor International in 2019: <strong>Athens ranked 43rd amongst other universal traveling destinations with the length of stay being 0.8 nights per person — </strong>not exactly representative of a city that has so many interesting hidden- and non- treasures.</p>
<p><a href="https://medium.com/ad-discovery-and-creativity-lab/when-in-athens-a-plot-twist-initiative-event-management-882ad76418cc"><strong>Read More</strong></a></p>