The Essential Guide to Email Marketing in 2024

Despite proclamations about the next seismic shift in business technology disrupting everything you know, email marketing remains at the top of the food chain when it comes to <a href="https://mgmagazine.com/business/retail-merchandise/reaching-medical-cannabis-consumers-helping-patients-thrive/" rel="noopener ugc nofollow" target="_blank">reaching your target audience</a> in 2024. In fact, for every dollar invested in an email campaign, brands produce about $44 in returns, and the tactic has proved to be forty times more successful at acquiring customers than Facebook and Twitter combined, according to Campaign Monitor studies. Marketers across all industries have mastered the <a href="https://mgmagazine.com/business/marketing-promo/marketing-mix-success-tips/" rel="noopener ugc nofollow" target="_blank">art of email</a>, perfecting <a href="https://mgmagazine.com/business/marketing-promo/marketing-communications-overlooked-opportunities-and-low-hanging-fruit/" rel="noopener ugc nofollow" target="_blank">audience segmentation</a> for nurture and drip campaigns to keep contacts engaged and invested with the <a href="https://mgmagazine.com/business/marketing-promo/data-getting-the-right-message-to-the-right-audience/" rel="noopener ugc nofollow" target="_blank">right message or offer at the perfect time</a>. <a href="https://medium.com/mg-magazine/the-essential-guide-to-email-marketing-in-2024-6e913cf64b4e">Website</a>