How an Economist Thinks about Yelp Reviews
<p>The retail world is increasingly driven by online reviews for products, restaurants, and services. These can often be in-depth expert reviews by bloggers or specialty publications like TechRadar, Wired, or AppleInsider, but they are also increasingly reviews by crowds, sourced and managed via platforms like Yelp, Google Reviews, Amazon, and more.</p>
<p>In fact, these crowdsourced reviews can feel more relevant because they are more likely to be from people like us describing what our average Joe or Jane experience of the product might be like. Consider TechRadar’s <a href="https://www.techradar.com/reviews/airpods-max" rel="noopener ugc nofollow" target="_blank">“audio performance review”</a> of the Apple AirPods Max. The summary at the top of the section reads: “A wide, well-balanced soundstage”, and “Support for Hi-Res Audio files is limited”.</p>
<p><a href="https://medium.com/the-renaissance-economist/how-an-economist-thinks-about-yelp-reviews-1587c8bfb636"><strong>Website</strong></a></p>