Case Study: Disney Lost Touch With Their Audience

After a few years of unprecedented success, Disney is facing one of their worst years in decades, and it’s all because they lost focus on what the audience wants, instead focusing on what executives believe will make money. The House of Mouse is a <a href="https://www.bbc.com/news/business-20146942" rel="noopener ugc nofollow" target="_blank">multi-tiered corporation</a> that has tentacles in many different pies. However, content creation is the largest portion of their revenue stream and is used across the company to bolster sales of other areas like the theme parks. <a href="https://bettermarketing.pub/case-study-disney-lost-touch-with-their-audience-50ffc4b22536">Read More</a>