Digital Mastery 2023: Part 1

In an era marked by rapid digital transformation and evolving consumer behaviours, staying on top of industry trends is key for sales, marketing, and leadership professionals. Knowing what trends have sprouted today will give businesses a head start on where tomorrow’s big growth opportunities will be found. Today, I’ve condensed over 20 hours of research into three bite sized articles. So at the end, and if you found it insightful, please share with your network! In particular, we will review key highlights from three different sales and marketing reports, along with notable industry analysis that will provide you with clues on tomorrow’s digital landscape best-practices. HubSpot’s “State of Marketing 2023” <a href="https://www.hubspot.com/state-of-marketing?ref=hackernoon.com" rel="noopener ugc nofollow" target="_blank">report</a> unveils the latest shifts in digital marketing, emphasizing the continued dominance of social media and the challenges faced by sales teams. Complementing this, Vidyard’s “Video in Business Benchmark <a href="https://www.vidyard.com/business-video-benchmarks/?ref=hackernoon.com" rel="noopener ugc nofollow" target="_blank">Report</a>” and “The State of Sales and Virtual Selling <a href="https://www.vidyard.com/virtual-selling-report/?ref=hackernoon.com" rel="noopener ugc nofollow" target="_blank">Report</a>” offer a deep dive into the transformative role of video in business communication, sales, and marketing. To close, I chose Vidyard’s <a href="https://www.vidyard.com/blog/real-estate-video-marketing/?ref=hackernoon.com" rel="noopener ugc nofollow" target="_blank">customer research</a> on the real estate sector, revealing how agents are pioneering video strategies to enhance engagement, foster genuine connections, and drive results. Together, these insights provide a comprehensive roadmap for professionals keen on harnessing the power of digital trends to elevate their strategies, outcomes, and profits. If this all sounds good, then let’s jump right into it! <a href="https://medium.com/@darraghgw/digital-mastery-2023-part-1-d5884d6af07d">Visit Now</a>