Did Mark Zuckerberg’s Launch of Threads Accidentally Reveal the Hardest Part of Entrepreneurship?

You’ve surely seen the news that Meta and Mark Zuckerberg launched a Twitter competitor called Threads. Along with that, you’ve also surely seen reports that Threads amassed somewhere around 100-gagillion-trillion-billion new users in its first 83 minutes of existence (note: all numbers are approximations). The sudden launch and meteoric growth of Threads was certainly interesting to watch and discuss, but, from an entrepreneurial perspective, the most important data is coming a couple weeks after its launch. According to <a href="https://www.entrepreneur.com/business-news/metas-threads-faces-user-engagement-struggles-after-launch/456227" rel="noopener ugc nofollow" target="_blank">industry sources</a>, daily active users on Threads has dropped 70%. Meanwhile, average time on site is 4 minutes (versus 30 minutes for Twitter). As someone who teaches entrepreneurship for a living, I want to discuss what’s happening and why it matters. But first, I’m going to borrow a reliable pedagogical tool from my trusty bag of professor tricks to test your knowledge of the situation. That’s right: It’s pop quiz time! <a href="https://entrepreneurshandbook.co/did-mark-zuckerbergs-launch-of-threads-accidentally-reveal-the-hardest-part-of-entrepreneurship-a1966d1f944c">Read More</a>