Celebrity and the Dialectic of the Public
<p>The celebrity is a mere vessel, configured into their own sign of personhood. Their sign may be related, but every celebrity is beholden to their sign of representation, that which draws in the masses. According to Baudrillard’s terminological reservoir, they become a simulation of themselves, a hyperreal conjuration on the vast screen of the spectacle. Granted an audience, the mass of desire is what injects images with power.</p>
<p>Hegel described the incessant activity of the flower’s own organic nature; the bud withers as the blossom emerges, revealing the fruit in its nature instead of the flower (Hegel, 1977: 2). Similarly, the celebrity’s profile emerges from the individual, but the profile is no longer dependent on celebrity’s authorship to survive; it is irrelevant whether it is a communications employee expressing their sympathies for the climate agenda through the celebrity’s Instagram profile, or the celebrity himself.</p>
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