Decoding Statistical Significance: A Marketer’s Guide
<p>Google Trends reveals a significant surge in interest surrounding “Marketing Impact” <em>(appendix 1.1)</em>. The term resonates in boardrooms, representing the pursuit of proving marketing’s value by measuring marketing’s effectiveness and achieving a return on investment.</p>
<p>This article is a continuation of the series on ‘Measuring Marketing Effectiveness’, in case you missed the previous parts, here is a quick recap:</p>
<p><a href="https://pub.towardsai.net/decoding-statistical-significance-a-marketers-guide-8c75ee4fb888"><strong>Read More</strong></a></p>