Spotify changed the sponsorship game with their recent deal with Barcelona.
<p>They paid $306M for 4 years.</p>
<p>But they are doing something that no sponsor has done before…</p>
<p><strong>They get to change the logo on the Barcelona soccer jersey for big games and big tournaments.</strong></p>
<p>Before this deal, every jersey had the same logo across all their jerseys. It’s very static. Spotify is bringing its own flare.</p>
<p>Their platform just became so much more valuable. They get to promote a big album drop in front of hundreds of millions of eyeballs for 90+ minutes.</p>
<p>The next logo that will be front and center on the jersey will be the famous <strong>Rolling Stones</strong> logo.</p>
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