Sole Revolution: Exploring the Cultural Significance of the Air Jordan 1
<p>“It’s not about the shoes, it’s what you do in them.” (Jordan) Michael Jordan was one of the most revolutionary athletes of all time. He took the game of basketball and brought it to the next level. Because of his skill sets, he was acknowledged greatly by society and remains in the conversation as the greatest player of all time. His skills were not exclusive to basketball as he would later play baseball and golf professionally. The attention he received was not only by his supporters and experts in sport, but also by businesses looking for endorsements. His partnership with Nike was a revolutionary moment in modern history that would change style and fashion conformities forever. This partnership initiated a snowball effect in American culture reaching as far as the music industry. The athlete and his sneakers have received the attention and has been referenced by the biggest names in rap including Jay-Z, Drake, Lil Wayne, etc. Needless to say Jordan is an incredible athlete who found greatness both in sport, wealth, and happiness but also contributed to altering American style culture forever.</p>
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