Beyond B Corp Certification: Navigating Impact, Goals, and Stakeholder Relationships at the Baja Hotel
<p>In a recent conversation between Rob Sinclair and Lesley Robb, co-owners of the fictitious Baja Hotel, the duo reflects on their journey through the B Corp certification process. The discussion sheds light on the impact assessment, the significance of stakeholders, the role of the Flourishing Business Canvas (FBC) in guiding their strategy, and the integration of Objectives and Key Results (OKRs) for a regenerative transformation. This final post aims to holistically bring their journey together and answer, “Now what?” With a solid foundation, Lesley and Rob summarize their reimaging hospitality and tourism adventure.</p>
<p><a href="https://consciousbrands.medium.com/beyond-b-corp-certification-navigating-impact-goals-and-stakeholder-relationships-at-the-baja-79a92e76fd85"><strong>Read More</strong></a></p>