Cognitive Psychology: a necessity for a human-centred design
<p>Indeed, it appears essential, particularly in the digital realm, to make decisions or propose solutions while being able to support them with <strong>objective and scientific facts</strong>. It is a common habit to adopt ‘good practices’ without us being able to explain why, which <strong>hinders communication and decision-making</strong>. The inability to explain the ‘why’ also significantly increases the<strong> likelihood of being biased </strong>during decision-making.</p>
<p>Cognitive psychology is a scientific research discipline precisely designed to understand what drives the <strong>attitudes</strong> and <strong>behaviours</strong> of individuals, whether they are <strong>collaborators</strong>, <strong>users</strong>, <strong>clients</strong>, <strong>acquaintances</strong>, or <strong>yourself</strong>. The term ‘psychology’ refers to the study of the mind and mental life, while the term ‘cognitive’, derived from the Latin word ‘cognoscere’, broadly refers to knowledge and the process of knowing (Hodent, 2022; Lemaire & Didierjean, 2018).</p>
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