Churn Prediction With Machine Learning
<p>A complete work in data science, through exploratory analysis, feature engineering techniques, model selection and model creation of predictive machine learning and hyperparameter tuning.</p>
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<p><code>Churn rate</code>, also known as customer attrition or customer turnover, is a vital metric for businesses that measures the percentage of <strong>customers who cease their engagement or subscription with a company</strong> over a specific period.</p>
<p>We can exemplify with a <code>streaming service company</code>, the churn analysis is done on top of subscribers who canceled the service in a given period analyzed.</p>
<p>This period can be varied, in week, month, bimonthly, half-yearly, annual or other options.</p>
<p>This metric helps companies gauge the health of their customer base and the effectiveness of their <code>customer retention strategies</code>.</p>
<p>Understanding churn rate is <strong>crucial</strong> because it directly impacts a company’s revenue and growth potential.</p>
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