Marketing to Children Is No Child’s Play

As far as brands are concerned, children are of major importance because they have significant influence over their parents’ purchasing decisions and they themselves are the consumer of the future. If we have a look at figures, while the impact of children on parents’ purchasing habits was about 50 billion US dollars in 1985, it surpassed 290 billion US dollars after the year 2000[i]. A recent Facebook survey revealed that children influenced 71% of their parents’ spending decisions[ii]. In short, the impact of children on family spending is too great to be ignored. As a result, brands have to take into consideration this important segment when establishing their marketing strategies. <a href="https://medium.com/@behaviorinstitute.tr/marketing-to-children-is-no-childs-play-8715a73b032b">Visit Now</a>