Nintendo: Changing the Game

Intruth, the story of Nintendo is far more complex and adventurous, full of surprises, like the very best of today’s multiplayer role-playing games. Nintendo is no near-fossilized dinosaur out of breath and stamina. Quite the opposite: it’s a shapeshifter of immense creativity, ingenuity, resilience, and vision that once upon a time pioneered the future of computing and gaming — and may be on the cusp of changing the game again. Nintendo’s story began all the way back in 1889, as a playing card company. After the company went public in the early 1960s, it branched out into other products, including physical toys. It wasn’t until the 1970s that it took on the identity by which we know it best: a video game company. At the time, Nintendo was an upstart in a market dominated by one major player: Atari. But Atari had adopted an “open” platform for its popular 2600 console, with no restrictions on who could produce games for it. This meant the market was flooded with a glut of mediocre games. There was also a proliferation of competing hardware; it seemed like everyone and their cousin was making their own video game system, all with their own libraries of game titles. <a href="https://medium.com/hyperlink-mag/nintendo-changing-the-game-368474af455">Website</a>